Motion Sports Management was formed in 2002 out of a love for the sports of running, swimming, biking and triathlon. We have developed our passion with our involvement as athletes, volunteers, race officials and race organizers. The MSM founders decided to follow that passion after years in corporate America where the goals were based on dollars and cents. This experience is invaluable if your goal is to run a successful event because we understand the business side that is critical in any successful endeavor.

Professional Associations
• Running USA,

Pre-race Planning and Event Development
Sponsorship Sales
PR, Advertising & Marketing
Budgeting & Accounting
Website Design & Hosting
On-line Registration
Entry Form Design & Distribution
Race Committee Selection & Volunteer recruitment
Working with Local Government – Permits, Police and EMS

Race Day Logistics
Course layout & measurement (Certification by USA Track and Field)
Equipment including barriers, cones, bike racks, signage, PA system, clocks & supplies
Timing and Results
Finish Line Construction
Post Race Events

Post Race Management
Financial analysis
Detailed Post-Race Critique With Follow Up Checklists
Athlete Surveys
MSM is founded on sound personal and business values of integrity, honesty, and superior customer service. We have a proven track record and reputation for delivering what we promise.

Our Team
Wendy Johnson – Co-Director
Alan P. Johnson – Chief Running Officer and Co-Director
Carol Wells – Registration Manager
Bob Carter and Rob SumnerThe Carter Group – PR and Media Relations
Darren FarrisSunrise Design Studio – Creative Services